During May we had the privilege of meeting and working with Scott Schuman, photographer and creator of cult fashion blog www.thesartorialist.com. On behalf of our lovely client SABA we engaged Scott to shoot the new SABA Denim collection in his signature street portraiture style. Shot on the streets and laneways of Melbourne, the campaign features real people wearing SABA clothing and accessories interspersed with their own pieces to reflect their individual style. The 17 people in the campaign showcase a range of backgrounds, ages and fashion influences including AFL footballer Brad Miller and the legendary former Editor of VOGUE Australia, Sheila Scotter.
The campaign launches on July 27 with a blog – http://denimblog.saba.com.au, a pop-up street gallery experience in Melbourne’s Duckboard Place and in-store visual merchandising. The campaign creates the perfect imagery to showcase the new SABA Denim collection and builds on the social networking trend that is redefining the way we communicate and access information.