Baker

Click to Play: Fashion Lust by Gracie Otto, starring Candice Lake and David Williams

In his debut acting performance, Manly rugby league player David Williams appears in a fashion video to promote Westfield’s winter fashion collection.

The video titled Fashion Lust is directed by Gracie Otto, whose first film length documentary ‘Chalkie’ premieres at Cannes in June, and also stars cult fashion blogger Candice Lake. The music track is by Azealia Banks. Fashion Lust is a fantastical fashion tale, loosely inspired by Little Red Riding Hood, in which Candice Lake plays a fashion blogger pursued by a handsome man with wolf-like features played by a Hugo Boss clad David ‘Wolfman’ Williams. The film features fashion from labels available at Westfield including Gucci, Ksubi, Hugo Boss, Christian Louboutin and Sass & Bide. The video will be seeded through fashion influencers before running on youtube.

Media enquiries to laurenph@bakerbrand.com.au

Westfield Bondi Junction and Westfield Doncaster have joined forces with leading international photographer and blogger Candice Lake to launch the Autumn/Winter 2013 fashion campaign. Showcasing a range of international and Australian designers as well as high street labels, Candice collaborates with Westfield to create a series of 20 fashion photographs in her signature street portraiture style. Shot on the streets of Bondi and Melbourne the shoot features 20 Australian style icons including Rebecca Judd, Camilla Freeman-Topper, Pip Edwards, Daimon Downey, Kate Waterhouse, Isabelle Cornish and Nick Bracks. The street portraits will appear in social media, in an outdoor poster campaign across Melbourne and Sydney and in photographic exhibitions in Westfield Doncaster and Westfield Bondi Junction from March 18.

Media enquiries to laurenph@bakerbrand.com

See the Westfield website for Yasmin Sewell’s videoblog series. Filmed front-row, backstage and in designer’s studios during MBFWA. Yasmin talks to sass and bide, Zimmermann, Ksubi, Ginger and Smart, Carla Zampatti, Napoleon and GQ Editor, Nick Smith.

Media enquiries to mim@bakerbrand.com.au

To celebrate Australian style during Mercedes Benz Fashion Week the wonderful Yasmin Sewell has collaborated with Westfield on a limited edition statement tote bag. The bag will be available for a limited time from April 30, exclusive to Westfield Sydney and Westfield Bondi Junction.

Media enquiries to cat@bakerbrand.com.au

Rachel Zoe appeared livestream from LA in a press conference for on-line media to launch Westfield StyleStream. Traffic to the site since launch has exceeded expectation with more than 91,000 unique visitors and 10,000 shoppers creating looks for the StyleStream runway.

Media enquiries to cat@bakerbrand.com.au