See the Westfield website for Yasmin Sewell’s videoblog series. Filmed front-row, backstage and in designer’s studios during MBFWA. Yasmin talks to sass and bide, Zimmermann, Ksubi, Ginger and Smart, Carla Zampatti, Napoleon and GQ Editor, Nick Smith.
Media enquiries to mim@bakerbrand.com.au
To celebrate Australian style during Mercedes Benz Fashion Week the wonderful Yasmin Sewell has collaborated with Westfield on a limited edition statement tote bag. The bag will be available for a limited time from April 30, exclusive to Westfield Sydney and Westfield Bondi Junction.
Media enquiries to cat@bakerbrand.com.au
To celebrate the first anniversary of their marriage Mattel has released a tribute to the Duke and Duchess of Cambridge. The Barbie® Collector William and Catherine Royal Wedding™ Giftset commemorates their fairytale wedding on April 29, 2011.
The dolls wear wedding day attire inspired by their iconic original outfits. Wills looks regal dressed in a traditional uniform with a red jacket, blue sash and golden detailing, while Catherine wears a floor-length ivory gown inspired by the dreamy Alexander McQueen original. Are they not heaven!
Media enquiries to mim@bakerbrand.com.au
Australian Financial Review. March 10, 2012
westfield.com.au has partnered with L’Oreal Melbourne Fashion Festival (LMFF) to create ‘Shop the Runway’ bringing e-commerce functionality to the LMFF runway for the first time in the Festival’s 15 year history.
The initiative which is an exclusive partnership between Westfield and LMFF recognises that shopping has become a multi-channel experience, from the instant gratification of e-commerce through to the sensory pleasures of bricks and mortar retail.
Shop the Runway is available throughout the Festival and beyond and is easily accessed by mobile phone, tablet or computer via the Shop the Runway tab on www.lmff.com.au. Shop the Runway shoppers have the option to view images, research prices and stockists and share looks with their friends before they buy on-line.
Media enquiries to tracy@bakerbrand.com.au
In time for the Grace Kelly Exhibition at Bendigo Art Gallery Barbie® pays tribute to the Oscar winning actress and princess with the Grace Kelly Rear Window™ Barbie® doll which captures Grace in one of her most ravishing moments.
Media enquiries mim@bakerbrand.com.au
Alexandra Agoston at the Westfield Doncaster Red Carpet Presenter Experience
Westfield Doncaster has partnered with Channel 9 to give festival-goers and aspiring TV presenters first-hand experience of presenting live from the LMFF L’Oreal Paris Runway Shows.
Participants are screen tested in a customised pop-up TV studio located on-site at LMFF Central Pier. The experience replicates the on-air adrenaline rush of live reporting with full studio lighting, autocue and camera crew.
Media enquiries to tracy@bakerbrand.com.au
Announcing the launch of The Birthday project
Today, Australia’s iconic clothing brand Bonds launched an ambitious project to find more than 35,000 Australians born on every day since Bonds launched in 1915. The Bond’s Birthday Project is inviting all Australians aged from newborn to 96 to claim their birthday at wearebonds.com.au.
To commemorate the launch Bonds commissioned artist Darren Sylvester to create an artwork featuring 10 iconic Australians ‘enjoying a shared birthday moment’. Darren Sylvester is an acclaimed Australian multi-media artist. His work hangs in major Australian galleries and Sir Elton John is one of many collectors. The artwork, titled You thought of Me, features one famous Australian to represent each of the 10 decades since Bonds opened in 1915, including:
· Former Number 96 actress and PHD student Lis Kirkby
· Cook and author Margaret Fulton
· Megastar Dame Edna Everage
· Actor Michael Caton
· Media personality Deborah Hutton
· Musician Geoffrey Gurrumul Yunupingu
· Bonds ambassadors Sarah Murdoch and Pat Rafter
· Pro surfer Owen Wright
· Solo sailor Jessica Watson
· Bonds Babysearch winner 2005 Ethan Herlihy
The artwork was unveiled by Bonds ambassadors Sarah Murdoch and Pat Rafter at the Museum of Contemporary Art in Sydney on February 28.
From December 8, Westfield Sydney will host Christmas Cracker, a unique Christmas themed pop-up restaurant featuring Australia’s first gingerbread bar. Christmas Cracker will be exclusive to Westfield Sydney between December 8 to 29 and will be open to all shoppers.
Designed as a Christmas fantasy wonderland, Christmas Cracker follows a northern hemisphere theme tempting summer shoppers with a forest of icicle laden trees and a bar constructed entirely from fragrant gingerbread. The gingerbread bar was designed and baked by the Becasse Bakery team under the supervision of Chef, Justin North. The bar comprises over 400 gingerbread squares and features a design of snowflakes created from icing and Christmas candies. The Becasse team will offer shoppers a signature ‘four tastes of Christmas’ tasting plate by Justin North to be enjoyed with Mumm Champagne.
A further highlight for shoppers was the appearance of Network Ten’s Bondi Rescue crew in Christmas Cracker where shoppers can have their photograph taken with the crew by fashion photographer Nicholas Samartis.
Last night, actor Joel Edgerton was named GQ Man of the Year 2011 at the annual GQ Men of the Year Awards held at Sydney Opera House. Joel joined a star-studded guest list, which included actors Rachael Taylor and Hugh Sheridan, swimmer James Magnussen and Breaking Dawn star Kellan Lutz at the black tie dinner and awards ceremony. Other winners included Media Personality of the Year, taken out by The Project’s Charlie Pickering, Chef of the Year won by Manu Feildel and Sportsman of the Year, Cadel Evans.
Media enquiries to cat@bakerbrand.com.au
